Law of Optimization

Last week I challenged you to apply the Mirror Test to your business.  I am sure many of you found ways to improve your business model but I bet some people think their business is perfect just the way it is... this post is for you.

The Law of Optimization states no matter how well an approach or process works, it can always be refined and improved upon even if those refinements and improvements are very subtle.

Simple refinements and improvements to your business are essential to ensure that you stay ahead of your competition and dominate your market.