Blood in the Water

Blood is in the water and the sharks are circling.  No matter what industry you are in there will always be competition.

Evaluating your competition is an essential cog in the well oiled machine you call your business.  Disregarding your competition's business practices- business model, marketing and advertising platforms, market behaviors and motives- is almost as foolish as ignoring your own.

In order to navigate the waters of Tiburon Bay you must be aware of what your competition is doing- both the ones you see and the ones you don't.

Unseen competition can be very dangerous

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