Evaluating your competition is an essential cog in the well oiled machine you call your business. Disregarding your competition's business practices- business model, marketing and advertising platforms, market behaviors and motives- is almost as foolish as ignoring your own.
In order to navigate the waters of Tiburon Bay you must be aware of what your competition is doing- both the ones you see and the ones you don't.
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| Unseen competition can be very dangerous |

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