Syndication

Many people make the mistake of syndicating their Facebook and Twitter.

DON'T DO IT!!! 

They are completely different social media beasts and need top be treated so.  Think of it this way... Do you talk to your best friend and mother the same way?  I hope not!

Here are a few things to think about...

• Twitter limits you to 140 characters... Facebook is unlimited
• Although there is no magic number of tweets per day no matter how you slice it you need to be tweeting SIGNIFICANTLY MORE than posting on Facebook.
• Not to mention strategies, content and the way you speak are completely different.

Now it is important to distinguish between syndicating and posting your message across different social media platforms.  The key is to tweak, customize and cater your message to the specific platform (and post significantly more on Twitter than Facebook).

Biggest Competition

Your biggest competition is yourself.  You have to shed your ego and stubbornness at the door and push to make you goal.

Goal Setting

One of the first steps in organizing your business is setting goals.  Having goals not only helps you plan for the future but also enables you to see past obstacles and prevents you from wandering off your path.

Organizational Strategies

The goal is to manage your business so it doesn't run you.  Paradoxically, this can only happen once you've made yourself obsolete.  When the day comes that you don't need to be present and your business can still be productive you are on the verge of a breakthrough!

The Adam Sandler Strategy

Producers like Jerry Bruckheimer spend  hundreds of millions of dollars on big blockbuster movies including $375 million on The Lone Ranger.

Adam Sandler spends a fraction of that when he produces a movie.  To produce Blended, Here Comes the Boom and Grown Ups he spent $40 million, $42 million and $80 million respectfully.

The problem is the more money you spend in production the more money the film must gross.  If you gross $300 million but spent $350 million you failed.

Low budgets lead to high profits.  Sandler might have only grossed $123 million on Blended but $83 million was profit.  That's a 207.5% ROI.  Compare that to The Lone Ranger which grossed $260 million after spending $300 million for a 30% loss!

Now apply this strategy to your business.  Do you need all the special effects that come with a $300 million budget to be successful or do you let your work and reputation speak for itself?

The Adam Sandler Strategy will lead to more profits and free up resources for your next project.

The Law of Attraction

There are two ways to get clients...

Chase them...

Or attract them.

Which do you do?

Law of Optimization

Last week I challenged you to apply the Mirror Test to your business.  I am sure many of you found ways to improve your business model but I bet some people think their business is perfect just the way it is... this post is for you.

The Law of Optimization states no matter how well an approach or process works, it can always be refined and improved upon even if those refinements and improvements are very subtle.

Simple refinements and improvements to your business are essential to ensure that you stay ahead of your competition and dominate your market.