Impulse Buying Tactics

Unfortunately more and more businesses are relying on impulse tactics to deceive consumers.  Case in point here is an article detailing an alleged BOGO scam by Winn Dixie.  The link to the article is below but in a nutshell they were first doubling the price of their chicken before offering it as BOGO.  Winn Dixie was charging $5.41 per pound with a slapped on BOGO sticker while competitors such as Wal-Mart ($2.49) and Publix ($2.99) were charging must less per pound.

Now apply this same thinking to your business.  Think about hidden costs, extra accessories required, maintenance, licensing, contracts and the other negatives impulse buying tries to hide.  Is that great new computer that was on sale sunken treasure or full of sunken costs?  Is that new iPhone worth switching carriers and a binding two year service agreement?

The best advice I can offer is to sleep on it, let the impulse to buy ware off and make an informed well-though out decision for your business instead of succumbing to impulse tactics on the spot.  Or as we say in the bay- Swim at your own risk...

Read the full story here: http://www.ocalapost.com/winn-dixie-buy-one-get-one-free-scam/